Advertorial Brand Photography
Understanding the distinction between commercial or advertising photography and editorial photography can be perplexing. While editorial images typically serve to illustrate news stories, commercial content encompasses anything geared toward promotion or sales. This includes print ads, infomercials, sales brochures, and even content on company blogs or social media pages.
One key difference lies in obtaining legal consent from individuals featured in commercial photos. Unlike celebrities or bystanders photographed in public events, individuals in commercial images have signed release forms allowing their likenesses to be used for commercial purposes.
Once you've determined your content needs, enlisting the expertise of a photographer is crucial. Whether you're a small business or a multinational corporation, collaborating with a photographer can help translate your vision into captivating imagery. Marketing and advertising agencies often facilitate this process, providing creative direction and ensuring your content aligns with your brand's goals.
While some may question the necessity of this process, businesses of all sizes have reaped the benefits of investing in advertorial photography. Brands like Budweiser, Coca-Cola, and local mom-and-pop shops alike have leveraged this approach to enhance their image and drive growth.
If you're seeking an advertorial photographer in Los Angeles or beyond, or simply need guidance on where to start, schedule a consultation with us today. Let's transform your vision into compelling visuals that elevate your brand and drive success.
